Your business is powerful, and the way clients move through it should show that. You provide care and transformation, and your behind-the-scenes should do the same. I help service providers simplify operations, create smooth client journeys, and reclaim time, without sacrificing the magic of their work.
I’m Myrhona-Sharony, founder of Nova Efficiency and creator of Parallel Services. From tailored workflows to ongoing support, I design operations that feel calm, clear, and reliable, so your business holds steady while you focus on what you do best. (without running you into the ground).
Let’s build you a business that feels as powerful as the results you deliver.
I work with service providers who deliver transformation, trust, and care, yet feel weighed down by messy operations and endless admin. If you’re ready to move from overwhelm to clarity, I’m here to support you.
To be the partner you didn’t know you needed. I step into your business with the same care you give your clients, refining workflows, managing the moving parts, and creating flows that feel effortless. That way you can stay focused on your work.
I cut through the clutter, strengthen what matters, and set up tools and workflows that actually fit. With smart systems and ongoing support, your business becomes calm, manageable, and aligned with the power of your work.
Simplify, systemize, and scale in half the time
You didn’t start your business to drown in admin and patch together clunky processes. With Parallel Optimisation, I set up Dubsado to fit the way you actually work, automating the moving pieces so your business runs smoothly in the background.
Onboarding, scheduling, invoicing..... Handled.
If your client flow feels messy or manual, this is your sign to upgrade to a system that supports your work as powerfully as you support your clients.
This is not your average virtual assistant. The Parallel Assistant service gives you a proactive partner who understands your business inside and out. From managing client touchpoints to ensuring your systems are actually used the way they were built, I stay with you, keeping things moving, streamlined, and off your plate.
It is like having a second brain for your business. One that thrives on clarity, precision, and getting things done.
Unlock Your Business Potential with Expert Guidance
Feeling stuck or overwhelmed by your business operations? My consulting service offers a personalized approach to help you streamline processes, optimize systems, and build a solid foundation for growth. Together, we'll develop a tailored plan that aligns with your goals and sets you on the path to success.
I’m the founder of Nova Efficiency and the creator of Parallel Services. A passionate bookworm 📘and proud mom of two dragons 🐉, I believe every business deserves systems that work for them, not against them.
I specialize in streamlining the little things that make a big difference: processes, workflows, and smart outsourcing. Whether I am refining the client experience for a premium service provider, building flow for a trust-based business, or mapping out an operational backbone for a growing brand, my goal is always the same. I want your business to feel smooth, reliable, and easy to breathe in.
At the heart of my work is respect. I value the trust placed in me, and prioritise discretion, ensuring the work behind the scenes is handled with the same care you give your clients.
If you're feeling stretched thin and craving more ease in your business, you're not alone. You don’t have to figure it out on your own. Whether you need better systems, consistent support, or someone to take the pressure off, there is a Parallel Service designed for exactly that.
Let’s simplify things and get your time back where it belongs.